The first day of Amazon Prime Day generated $6 billion in sales, up 7.8% from last year, making it the biggest U.S. online shopping day of 2022 so far, according to the Adobe Digital Economy Index. “Consumers took advantage of discounts that were offered, after having experienced many months of heightened prices online,” said Pat Brown, Adobe vice president, in a statement. “The early momentum and strong growth for the first day of the Prime Day event supports retailers trying to unlock new levels of growth, in an inflationary market environment.” Early data from Numerator shows that two of the five top items purchased…
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