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Apple IncAAPL is restructuring the management of its overseas businesses with a more significant focus on India.
The iPhone maker looks to make India its own sales region following a demand surge in the country, Bloomberg reports.
Apple promoted its head of India, Ashish Chowdhary, after Hugues Asseman retired as the vice president of India, the Middle East, the Mediterranean, East Europe, and Africa.
Chowdhary will now report directly to Michael Fenger, Apple’s head of product sales.
In January, reports suggested that Apple wants India to account for up to 25% of its production from the present 5%-7%.
India’s trade minister Piyush Goyal emphasized Apple launching the most recent models from India, manufactured in India.
Multiple of Apple’s Chinese suppliers won initial clearance from India to expand as the iPhone maker strived to diversify its assembly network beyond China.
The Indian government has doled financial incentives and support for companies’ expansion projects.
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