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Kellogg Company Kunveiled the names of the future companies it will create through its planned separation into two public companies focused on global snacking and North American cereal.
The names will go into effect with the spin-off of the North American cereal business, which will be completed by the end of 2023.
The global snacking, international cereal and noodles, plant-based foods, and North American frozen breakfast business will be named Kellanova.
Kellanova will trade on the New York Stock Exchange (NYSE) under the ticker symbol “K.”
Kellanove portfolio will have products including Pringles, Cheez-It, Pop-Tarts, Kellogg’s Rice Krispies Treats, MorningStar Farms, Incogmeato, Gardenburger, Nutri-Grain, RXBAR,andEggo.
Kellanova will also have cereal brands, including Kellogg’s, Frosties, Zucaritas, Special K, Krave, Miel Pops, Coco Pops, andCrunchy Nut, among others.
The North American cereal business will be named WK Kellogg Co. Ticker and exchange information for WK Kellogg Co will be announced in the coming months.
The “Kellogg’s” brand will remain on the product packaging of both companies worldwide.
